SBI Cards and Payment Services Ltd share price

SBI Cards and Payment Services Limited value chain — customers, suppliers & competitors

SBI Cards and Payment Services Limited is a pure-play credit card issuer in India, sitting between card networks, retail customers, and merchant acquiring banks. It earns revenue primarily through interest charges, fee income, and merchant discount rates.

🛒 Customers — who buys from SBI Cards and Payment Services Limited

• Retail Credit Cardholders — Unsecured personal credit, reward cards, and EMI facilities
• Corporate Clients — Corporate credit cards for business expense management
• Merchant Establishments — Payment acceptance services via point-of-sale and online gateways

⛓️ Suppliers — raw materials & inputs

• Mastercard Asia/Pacific Pte. Ltd. — Payment network routing and processing infrastructure
• Visa Worldwide Pte. Limited — Payment network routing and processing infrastructure
• State Bank of India — Parent bank funding, brand leverage, and customer acquisition channel
• Tata Consultancy Services Limited — IT infrastructure and core card processing software support

⚔️ Competitors — other sellers

• Bajaj Finance Limited — Competes fiercely across consumer lending, EMI cards, and cross-selling; larger loan book size.
• ICICI Bank Limited — Major bank-backed credit card issuer competing on reward programs and scale.
• HDFC Bank Limited — Market leader in Indian credit cards, competing aggressively for affluent and mass customers.
• Axis Bank Limited — Strong competitor in co-branded and lifestyle credit cards.

🔀 Other suppliers to its customers

• HDFC Bank Limited — Alternative credit card issuer for retail and corporate customers
• ICICI Bank Limited — Alternative provider of bank-backed credit cards and loans
• Axis Bank Limited — Alternative issuer of co-branded and rewards credit cards

🤝 Peers that share its suppliers

• HDFC Bank Limited — Also partners with Visa and Mastercard for card issuance
• ICICI Bank Limited — Also relies on Visa and Mastercard payment networks

This value-chain map is AI-researched from public sources; company links and any figures are estimates, not official company disclosures. Not investment advice.